The new relationship with the Pistons builds on Ally's existing support for Detroit sports. Ally will also support the "Relentless Player of the Game" with donations to area non-profits at several games throughout the season. The agreement also gives Ally entitlement rights to the She-13 Women's Empowerment Platform, celebrating women who are making an impact in the city of Detroit and throughout the NBA. This program encourages fans to dedicate at least 31.3 hours of their time and talent annually to the local community. The partnership with the Detroit Pistons focuses on several community programs, including the "313 - In it for My City" game-day activations. "Our work with the Hornets and Pistons will lead to engaging fan experiences that celebrate the people and organizations that Do It Right in our communities." "The Pistons and the Hornets both have a strong connection to our shared hometowns, and share our big heart for the community," said Andrea Brimmer, Ally's chief marketing and public relations officer. With hometown corporate presence in the Motor City ( Detroit) and the Queen City (Charlotte), Ally plans to leverage these partnerships to make a positive impact in the communities where its employees work and live while enhancing the overall fan experience.
(NYSE: ALLY) officially announced today a new partnership with the Detroit Pistons and a renewed partnership with the Charlotte Hornets.Īlly recognizes the power of sports as a vehicle to unite communities and inspire change.
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13, 2022 /PRNewswire/ - In advance of the 2022-2023 professional basketball season Ally Financial Inc. Digital financial services company doubles down on its two hometowns while increasing its footprint in professional sportsĭETROIT, Oct.
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